Google Shopping becomes free for online marketers

Businesses will be able to use the Google Shoppping service for free. A free offer will be offered to marketers in the US starting April 27, before deployment to other countries by the end of 2020. This announcement comes in a tense environment for physical stores, which are being forced to close due to the Covid-19 pandemic. The activity has turned to online sales since the announcement of containment measures generalized by different countries around the world. With this announcement, Google wants to make the sale of products online accessible to as many companies of all sizes.

Towards more products sold online  

To support merchants in these times of crisis, Google has decided to give them a boost. “Starting next week, search results on the Google Shopping tab will be mostly free ads, which will help merchants better communicate with consumers, whether they are advertising on Google.”,” said Bill Ready, Google’s director of commerce, in a news release.

Google Shopping is a service with hundreds of millions of searches every day. It was previously reserved for companies that paid to promote their products through advertising campaigns via Google’s search engine. With this major change, companies will be able to benefit from a “free exposure to millions of people who come to Google every day for their buying needs.” For its part, Google’s service should also attract more buyers, allowing merchants to exhibit a greater number of products sold online.

A partnership with PayPal 

Advertisers, who already used paid companions, will be able to complement them with this free offer. Google explains how it works: If you are an existing user of Merchant Center and Shopping Ads, you have nothing to do to take advantage of free ads, and for new users of Merchant Center, we will continue to work to streamline the onboarding process over the coming weeks and months.”

A new partnership with PayPal was also announced. The goal is to enable merchants to link their accounts and thus accelerate the integration process within the Google ecosystem. Among the other partners of the Shopping service, which manage online product inventories, such as Shopify, WooCommerce or BigCommerce, the latter will continue their collaboration with the American firm.

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