The impact of influencer marketing on your business

Influence is about having a third party accept a point of view, associated with marketing are the different techniques used in order to be as competitive as possible and achieve a defined target.

The idea of marketing started with the arrival of mass production during the Industrial Revolution, which caused the market to be saturated and thus to sell, businesses went through the Main Stream media (newspapers, television, radio), in the meantime, the Web has become democratized and has enabled companies to create their websites and to be able to promote their products, yet social networks have disrupted the world of communication.

The new era of social networks has seen the birth of new professions, among them: the influencer who is officially recognized in Algeria. The influence market amounts to 20 billion dollars, the increase in research related to influence marketing is estimated at 1500% in 3 years.

It is essential for a company to use an influencer because 4 out of 5 consumers buy a product that has been recommended to them and 61% of consumers contact an influencer at least once a week.

To have the ROI of an influence campaign several methods are used the most in vogue is the EMV (Earned Media Value) index created by the agency Ayzenberg.

The principle consists in giving a value to each social interaction and thus calculating the media value of an influence campaign.

The goal is to generate spin-offs by calculating the budget required to achieve the same results in terms of exposure quality and audience volumes, and to ultimately calculate the costs of influencer publications to those of an advertising campaign.

Influence Marketing in numbers

The ROI of Influence Marketing is 11 times higher than traditional, it generates 7.65 dollars for every dollar invested, influencers have different communities that may be the target of your product, it is distinguished in several categories that will be discussed in another article.

All this to tell that associating a company with an influencer is a winning association, and the challenge is to find someone who shares your company’s values.